“Unicorn” Signals a Bold New Chapter for Em Beihold

The debut album, Tales of a Failed Shapeshifter, by Em Beihold was officially released on February 27th, along with the energetic pop lead single “Unicorn.” After gaining widespread success on social media with the release of her 2022 single “Numb Little Bug,” Beihold has developed a strong fanbase and social media following, leading up to the release of her highly anticipated first album.

Tales of a Failed Shapeshifter album artwork by Em Beihold. Courtesy of Republic Records.

“Unicorn” is an upbeat piano-pop track inspired by artists like Marina and the Diamonds, capturing a light, airy sound that reflects the playful spirit suggested by its title. Though the track has a light, pop feel to it, beneath the bright production, the lyrics reveal a deeper, more emotional message. The song seemingly explores a past relationship in which the singer seems to be consumed, wanting to consistently be around this person and doing anything she can to get their attention, regardless of what others may say.

Pairing upbeat sounds with darker themes is something Beihold is an absolute expert in, and we have seen this across her discography. In addition to this, the repetition in the song mirrors the feeling of your mind getting stuck on the same intrusive thoughts and not being able to think of anything else. While, on a surface level, the song could be seen as a catchy pop hit, the deeper meaning allows for the audience to connect to the song on a more personal level, building a deeper connection with her audience.

This song truly represents a shift in Em Beihold’s career, showing artistic growth as she steps into the larger pop scene. As Beihold prepares for her upcoming summer tour, this single gives us a glimpse into the new era that fans are ecstatic to see on the big stage. Beihold is undeniably a force to be reckoned with as one of indie-pop’s emerging artists.