Madison Beer wants her lover to tell her, “yes baby” on latest single

“Make You Mine” and “15 Minutes” singer Madison Beer returns with a club-ready new single.

Over a pulsing beat, the track begins with Madison delicately singing in almost a whisper, “Speakin' to me soft like silky sheets / Figures in the dark, two heartbeats. Basically a God, you pray to me…” She wants this person’s attention focused solely on her.

A club-ready dark pop sound really suits Madison, who - for years - has been trying to break into the mainstream conscious.

And it’s definitely been a long time coming.

Beer first rose to prominence in July 2012 after Justin Bieber praised /retweeted her cover of Etta James’ “At Last” on YouTube. Tweeting out to his followers, “#futurestar”, it was only a matter of time before The Biebs personally signed Madison (circa. 2013) to the label he was under at the time, Island Records. Being a Justin Bieber discovery has to have its perks, right? Well…

The signing soon turned into clashing opinions over what material Beer was to sing, conflicting viewpoints over artist direction and a (presumably) scrapped debut album. The Madison Beer x Island Records /Justin Bieber partnership seemed to end around 2015.

Undeterred, the pop star remained persistent -at last releasing her debut EP (titled “As She Pleases”) through indie label Access Records in 2018. Beer has since been picked up by Epic Records and has gone on to - so far - release two studio albums under the label: 2021’s “Life Support” and 2023’s “Silence Between Songs”.

On her latest effort, Beer sounds right at home as she sweetly sings in the pre-chorus, “Say it once (Say it once), say it twice (Say it twice) / Come and say it another time”, before veering into the heady chorus, “Yes, baby, yes, yes, baby, yes, yes, baby (Yes, baby, yes) …yes, yes, baby (Don't you wanna hear me say?) …Yes, baby, yes, yes, baby, yes, yes, baby (It's the least you could do for me)”. On first listen, the track reminded me of Katy Perry’s recent song, “Nirvana”. But Beer’s hypnotic, trance-like vocals are distinct throughout here, preventing “yes baby” from falling into generic EDM territory.

Madison Beer - “yes baby” (Official Music Video): https://m.youtube.com/watch?v=iFmNWm60bjA

It’s as if “yes baby” was made for Madison Beer and Madison Beer alone. She delivers the track with intent, like the hyper-focus she has on her lover throughout the song itself.

And she knows it.

Madison Beer in behind-the-scenes of official “yes baby” music video

(photographed by Morgan Maher)